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Staples charity goes Gaga, dumps Perry as partner

By Jon Chesto, bostonglobe.com

24 days ago   Article ID# 4229820
Original URL

 

Born This Way Foundation

BOSTON, MASSACHUSETTS (bostonglobe.com) - Katy Perry famously got into an ongoing feud with Taylor Swift. But maybe she should train her sights on Lady Gaga instead.

After all, Staples decided to work with Gaga this year as the celebrity partner for its Staples for Students program. Perry, it turns out, is so 2016.

A Staples spokeswoman said no slight was intended. Perry was also involved in the campaign in 2014, before Staples worked with singer Nick Jonas. Staples picks celebrities that appeal to both moms and teens. They also need to have a demonstrated interest in helping students.

A huge social media following — Gaga has 67 million followers on Twitter, while Perry has 100 million — sure helps, too.

So why did Lady Gaga get the honors this time around? The Staples spokeswoman said company executives were impressed with her work in schools through her Born This Way Foundation. Staples is sponsoring Lady Gaga’s summer tour and donating $1 million to her foundation to help create positive classroom experiences, alongside a corporate $1 million gift to DonorsChoose.org to support teachers and students.

As part of the campaign, Staples has created a new public service announcement with the singer that features a call to action to promote kindness in school and support teachers so they have the resources they need in the classroom.

Gaga fans will get the chance to enter a sweepstakes to win a $50,000 scholarship and a trip to Las Vegas to meet the singer and attend a concert. Five additional winners will get the Vegas trip and concert tickets.

No word yet on whether the executives at Sycamore Partners — the New York-based private equity firm that unveiled a deal to buy Staples on Wednesday for $6.9 billion — will have tickets to the show as well. But it’s a good bet the folks at the office supplier’s Framingham headquarters will be able to secure a few for them.

Copyright 2017 bostonglobe.com   (Copyright Terms)
Updated 24 days ago   Article ID# 4229820

Born This Way Foundation    Visit Website

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